Many businesses struggle from coming up with creative and innovative ideas to increase website traffic. You can find a lot of misinformation about how to attract more visitors, which usually results in tired strategies being used over and over and not seeing any positive results.
We’ve listed 10 proven ways to increase your website’s traffic, including organic and paid approaches.
Conduct keyword research
Make sure your content contains relevant keywords. It’s important to use keywords naturally, rather than stuffing them into the content so much that they distract the reader or take away from the main idea. You can conduct keyword research with tools such as Moz, Ahrefs, and SEMrush. Using these sites, you can learn what keywords your competitors are using, how often people search for those keywords, how expensive the keywords are for pay-per-click ads, related keywords and many more valuable metrics for directing your keyword strategy.
Alternatively, you can always hire a SEO agency, as they can provide valuable insights and perform audits to identify issues that keep your site from being found.
Produce engaging content
Content marketing is about more than posting content; it’s about creating content that sticks in the mind. Content with useful and memorable features is one of the most effective ways of increasing website traffic.
It is the users’ intent to use Google to find specific, comprehensive, and accurate answers to their questions, and your content should provide them with those answers. A blog-driven website generates 434% more search engine-indexed pages than one without one. Additionally, sites with more than 16 posts per month receive nearly 3.5 times traffic compare to those with 0 to 4 posts monthly.
It is an effective way to increase the search engine results page (SERP) rankings, generate backlinks, and grow referral traffic. Before pitching to a website, make sure you thoroughly research your industry.
Make sure the content on a website is high quality, find out the site’s domain authority, and review their guest posting guidelines. Also, inquire if the publication will promote your post on social media and if it will tag you.
Increase website traffic through advertising
Search engine marketing, social media marketing, and display advertising can be effective ways to increase traffic to your website. It’s crucial to set budgets and goals before investing a ton of money into any promotional campaign. For instance, users can block display ads and Google Ads on the search network cost between $1 and $2 per click – so it’s essential to set goals and budgets before investing a lot.
For example, when using pay per click (PPC) ads, you must ensure you start with one campaign and several ad groups, each containing the keywords you want to target. When you first start campaigns, determine how audience responses vary according to the keywords you choose.
Maintain an active social media presence
Social media plays an imperative role in attracting visitors. Following are some tips to improve traffic on your website:
- You can share content (blogs, e-books, white papers, info-graphics, videos, etc.) across your social media channels
- Engage followers by reposting their content and tagging them
- Use the appropriate hashtags
- Add a link to your bio whenever you publish new content
- Update your cover photo when you publish new content
- Invite influencers to share your content
- Encourage people to click through the link by including enticing information from the content
When people ask you a question, respond with a link to the content
Develop useful industry content or tool
A great way to increase traffic is to provide prospects with something of value. Here at our content marketing agency, for example, we have an editorial calendar template anyone can download for free. Our goal was to give marketers an easy way to create and share content.
Make tools and content you can offer for free on your company’s website to help others in your industry. Your conversion rate and lead generation can be maximized by posting gated content/tools (offering access in exchange for a user’s contact information). You can also advertise the content or tools on relevant LinkedIn groups or forums where industry members interact.
Press releases should be submitted to influential publications
Press releases are an essential part of any business’ marketing strategy, but they shouldn’t just be posted on a press release syndication website and hoped for the best. Consequently, they need to actively push the release and send it to influential websites and publications in their fields.
In order to announce the good news of our clients, we send them to blogs and publications whose audience reads them. As a result, we can generate dozens of new leads and increase referral traffic for the client.
Due to the fact that so many businesses are trying to increase website traffic, backlink exchanges are a common practice. You can offer your content to relevant sites as an additional resource to be included in one of their posts. You can also offer a reciprocal backlink exchange by making an offer to add your link to the post of the other person.
All in all, these methods work well for their users. Utilizing these methods, and with the right plan, any company or enterprise can gain the desired amount of traffic to their website.