An ecommerce site can benefit a lot from prominent exposure on organic search-result pages, especially for small and medium scale businesses who cannot invest much on paid marketing.
When it comes to growing revenue, and organic search, SEO can be an essential part of ecommerce businesses. Want to know why?
Let’s dive in.

Creating brand awareness

The huge number of ecommerce sites requires Search Engine Optimization for low-cost brand promotion. It is possible that customers find your brand for the first time on the first page of search results or the Answer Box on Google. And it is also possible that customers remember your brand due to one of the visits on your website.
In addition, some searchers see rankings as endorsements meaning they are more likely to click on top results.

Successfully completing the marketing funnel

Marketing funnels, which include awareness, interest, desire, and action, rely on continuous efforts of new shoppers. So, on the awareness stage, it is crucial to use SEO to drive traffic at lower costs.
But, SEO also has to do proper work in other stages, as well. For example, a shopper keyword will shift from informational to transactional while shifting from awareness to interest to action stages. When you target the right intent keywords at the right time on your site, your shopper is more likely to move to the next phase, which further leads in increasing the conversion.

Expansion of remarketing-related audiences

Shoppers landing on your site through organic search (or other channels) can be remarketed to using cookies placed by your paid search team. As shoppers leave your website and continue their journey, you can display ads. The more people you drive to your site, the larger your remarketing audience will be. It will help you boost sales and gain huge revenues.
When you look at the content at the top of the funnel, SEO remarketing makes even more sense. As customers browse the web, your brand will remind them passively of the value you provided.

Focusing long tail

More than 15 percent of search queries are new for Google. Most of them are too short to be placed into particular search query. However, joining together (as related words), these keywords can make searches boost by 40% of the total. And long-tail phrases always change as per the higher rate in comparison to other keywords.
Since ecommerce websites are built hierarchically with increasingly detailed levels, they are well suited to target the long-tail searches. One possible click path from an apparel website might be Clothing > Men’s Clothing > Accessories > Jeans > Blue Jeans > Blue Rugged Jeans. The pages are deeper in the click path, and there are good matches for long-tail keywords (“men’s blue rugged jeans”). However, there are too many of them for us to target individually. Great SEO is the key to do this perfectly.

Uplifting content

Advertisers should target keywords that have high transaction intent, but other content, such as blog posts, buyers’ guides, and how-to articles, takes time to build.
SEO is the key for those content types. Traffic can be substantially increased with little cost through content optimization efforts. To do this, you will need a good understanding of what people search for (by using keyword research), how to optimize your content, and which Content Management System will suit your requirements.

Reduction of paid search cost

If you are using phrases having value for both paid and organic marketing, you are definitely making the most from your Google ads. With the help of Google’s quality score, Google determines how much to charge per click for ads based on the relevance of landing pages.
Optimized landing pages provide advantages like, higher organic search results, lower click costs, and better quality scores.

Enhance user experience

By optimizing your site’s usability, SEO helps in getting to know shoppers and drive conversions, which later helps the user to improve the ranking.
A keyword data analysis gives an insight into shoppers’ wants and desires. They are searching for something; that’s why they are performing this activity. Sites that deliver that desire quickly are more likely to make the sale. Utilizing those data points on your site can increase the experience of shoppers by understanding how they express their desires. As an example, selecting low-cost options would make usability better in case most searchers are searching for “affordable blue rugged jeans”.
Moreover, Google puts a strong emphasis on quality user experience when ranking sites. Google assumes your sites is not relevant for the query or is otherwise undesirable if many searchers click on your site and immediately leave, and this may harm your rankings.

Making a lasting impact

The benefits of SEO don’t stop when the campaign ends, unlike advertising campaigns. Although SEO is not a one-and-done endeavor, every optimization project needs to incorporate changes to the content, design, or technology on your site. Alongside, with increasing organic search performance, each project is likely to have long-term benefits.