A drop in your website’s ranking is bound to happen at some point. Unfortunately, there are different numbers of factors that are contributingto this drop.However, you can change many things on your website to reverse the ranking drop.
That is what you’re going to learn in this blog.
Sometimes, damage to your search engine ranking is imminent due to search engine’s algorithm updates, technical errors, or spam and hacking attacks.Other times, plenty of reasonscan be the reason of the downgrading of your URL position on Google.Totackle those irrelevant issues, we have compiled a helpful list by which you can get your website traffic back on track and a boost in the traffic.
Reason1: Use of Wrong or Outdated Keywords
It is possible that your site’s keywords are no longer relevant if it has been online for many years.Analyze your search patterns and match them with the new and updated keywords, which later appear in your Search Console data.
With time, Google have enhanced its Natural Language Comprehension ability a lot, which helps thepeople to type more in natural language to get the desired results. Nowadays, it isan easier task to rank, if you keep your content in plain language.
Different search engines also use this latest trend to provide rankings. In other words, rather than just ranking websites based on words, they are using complete sentences and other natural language elements. So, update your keywords and follow the latest phenomenon, if you want to rank your website.
Reason2: Changes in Algorithm
By making changes in algorithm, Google is constantly trying to improve its ranking strategies and results. Many sites have been affected and suffered from lower rankings as a result of these changes.
To avoid the harm which would be done by Google’s updates, take assistance of an effective cross-channel marketing and traffic strategy team, which should also include social media and other marketing channels. With the help of these methods, one can easily maintain and raise their website ranking.
Reason3: Lost Links
It is also possible that your search ranking and traffic have dropped because you’ve lost links. First check your site for lost links for last 90 days by using one of these soft-wares (Ahrefs, cognitiveSEO,etc). Your rankings might have dropped if your inbound links have been broken or deleted. If that is the case, you’ll need to determine exactly where they are coming from and why. After knowing the real fact, you may remove, replace, or retain them.
For prevention, you should consider investing in link monitoring software or programs, which consequently track lost links to prevent your rankings and also from being damaged in the future. Because taking corrective measures before you lose your ranking will help yoube proactive.
Reason4: Broken Redirects
If you’remigrating to a new server or doing any structural changes to your site, you are likely to see a drop in your rankings, unless you have a proper 301 redirect plan in place.Broken redirects are the biggest nightmare for an SEO specialist.
It is also important to update XML sitemaps, canonical tags, and links when using 301 redirects. Redirecting your website with 301 is like giving a notice to search engines that you have moved a page, several pages, or even your entire website. By this, you’re asking your websiteto sendvisitors to your new/updated address instead of your old one.
By performing this action, you won’t lose any rankings, nor will you be penalized for duplicate content since both your old and new domains will be indexed by search engines.
Reason5: Server Issues
It’s critical to fix any issues with your server as soon as possible. Server issues can result from a broken caching function, empty markup, or other causes.
Use Fetch on Google to see how a URL on your site is crawled. Check your server logs for any errors.
When your pages take longer time to load, the bounce rate increases because people don’t want to wait longto see the content they’re looking for. So, it’s wise to consider not only the loading speed of your pages, but also the user experience when your visitors view your website.
Using Google’s new Page Speed Tool, you can check the speed of your page. This tool incorporates real-time data from real users. Pages are ranked according to how quickly they load, such as fast, slow, or average.
Reason7:Changes in UX (User Experience) Design
Some changes to Google’s search pages disturb the user experience and result in clicks being lost. Like, Featured Snippets might have shown up in a key search result, guiding traffic to it. Or maybe a search experiment might have affected the click-through rate.
So, see if anything has changed and what terms have dropped.