Are you not familiar with people that advise you to use the correct keywords to get the most effective results? It is believed that with the use of proper keywords, you can significantly increase the traffic to your website. You may also have noticed that a large portion of the traffic you receive comes from the viewers of just a few of your blogs. Most likely, you used certain keywords in those blogs that your viewers are most interested in.

So, when it comes to optimizing your website or blog, one of the first things you should teach yourself is how to use keywords. Creating the right kind of content based on what your audience wants can lead to higher rankings in search engine results if you master the art of conducting better keyword research. To do this, you must first understand who ranks your content. This is, basically, a machine-run algorithm that uses signals to rank content properly.

Keywords are phrases or words that direct traffic to a website. SEO-optimized sites use keywords that link viewers back to them by speaking the same language as their visitors. SEO relies heavily on target keywords. That’s why you need to understand how your buyers will search for the products you offer. By knowing this, you will make it easier for them to find you.

Making the right choice of keywords requires trial and error. Finding the right keyword can be difficult for someone inexperienced in the world of marketing. There is a possibility that you will only conduct keyword research once and not expand or update this keyword list afterwards. Marketers are sometimes tempted to use only the most popular keywords. However, keyword research ought to be continuous and evolving. As a marketer, you will need to periodically reassess your earlier keywords.

Choose the right keywords

Find out the best keywords for your website. The SEO keyword list needs to be constantly updated, otherwise, you risk losing out on your target audience. But, keep away from keywords that are too popular because they will invariably have a higher competition level.

Use the right tools

Use tools that allow you to track the results of keyword searches. As an example, SEMRush uses a unique keyword research method known as Keyword Magic by assembling different keyword research tools in one place. You can create entire keyword empires around any seed keyword that you enter. Even though keyword research isn’t rocket science, you can’t just pick any random phrase to get started.

Large companies generally have dedicated teams to handle keyword research, but smaller businesses and startups can’t afford this. Thus, they must use the free tools at their disposal.

A healthy mixture of keywords

Maintaining a proper balance between long-tail keywords and highly relevant head terms is crucial for effective results. Keywords in the long-tail are usually three or more words in length, while those in the head are either very short or very simple.

Competitive head terms are more common, whereas long-tail keyword searches are less so. These types of sites are hard to rank for a head term because there are hundreds of sites providing useful cooking tips.

Filter the keywords

To narrow the search results down to the right keywords, you need to filter them according to industry or country. Most keywords are either short-tail or long-tail and while one or two words are used for the former, three or more words are used for the latter. It may bring you more traffic to use short-tail keywords, but they are much more competitive, so you’ll have a difficult time ranking an e-commerce site for them. Also, short-tail keywords are less relevant and don’t yield high conversion rates. By comparison, long-tail keywords represent nearly 70% of all searches.

Use keywords effectively

Once you have selected the right keywords, you need to ensure that they will do the job you want them to. All elements of a site or blog that have a high level of visibility must include these keywords, such as titles, meta-tags, URLs, and even image file names. It is also okay to experiment with these keywords.

Density of keywords

It is crucial to maintain an optimum level of keyword density. The bots crawl through your page and determine what keywords to rank for based on the keyword density. As important as keyword targeting is, you must also avoid ‘keyword stuffing’, which results in your website ranking being negatively affected.

However, you are advised to keep this number below three. Because using too many keywords will make Google’s bots think you are spamming and trying to trick the algorithm, it’ll penalize the site as a result.

As a final point, the right keywords always make it easier to rank your blogs and articles on your website, which helps your website to gain search engine rankings. Hence, always search for better keywords because they will help you achieve the best results.