The purpose of an SEO team is to improve the exposure of website content, which mainly focus on increasing the website visitors andhave more profits. However, search engines are constantly making changes into their algorithms to improve user experience, therefore, SEO is upgrading constantly. Throughout this article, we explore 5 key SEO trends that will be important in 2022.
The internet is filled with different types of content, and it is much difficult for your content to be discovered by interested users, unless you are using an effective SEO strategy.
However, SEO – consisting of a variety of factors such as text, coding, and images, as well as the aesthetic and functional aspects of the website- changes constantly due to the search engine’s algorithms, which strive to improve the user’s search experience.In the first half of 2021, Page Experience and the battle against spam were also a part of the passage ranking and changes related to product reviews on e-commerce websites.
SEO trends you should be following in 2022
Core Web Vital Optimization
One of the most significant changes in SEO over the last few years was Google’s increased attention to the user experience when they access content on web pages as an important ranking factor. Google now evaluates the Page Experience with Core Web Vitals, objective factors that play a critical role in ranking a webpage in its SERPs based on the user experience on a page.For optimizing the Core Web Vitals, focus on these three elements:
- Largest Contentful Paint (LCP): Itis the amount of time, which a webpage takesto load its heavier content
- First Input Delay (FID):A webpage’s response time to the first interaction with the user
- Cumulative Layout Shift (CLS):It is the number of sudden alterations in graphic layout on a page
A significant improvement in these parameters will be needed to avoid penalizing a page. To achieve this, developers must probably be consulted and content that does not weigh too much will not alter the page’s graphic appearance.
Google is planning to implement an algorithm soon, which will be similar to IndexNow. IndexNow is an open-source protocol created by Microsoft.Google, Bing, and Yandex use IndexNow APIs to rank new, updated and deleted content on a website that integrates the protocol. That’s why; content update will be a significant factor in 2022.
Content that is posted to the web in a timely manner receives high SEO rankings, but updated content that is still current and useful is also rewarded. And, by providing accurate, useful information on your webpage, helps you to obtain a higher ranking on the search engine results page (SERP).
Snippets and Other Informative Content
When you search on Google, you’ll usually see the “Snippets” appear at the top of the page. These are boxes of organic content (not promoted) that Google itself has chosen to highlight due to its belief that it comes from trustworthy sources and may be relevant for the search query you’re entering. In fact, each featured snippet includes text from a webpage, its title, web address, and an image.
Using both relevant and related keywords is useful for providing relevant and informative content to users, as search engines have heavily focused on snippets in recent years, and is likely to continue to do so in 2022 as well.
Guess of Search Intent of Users
The next trend to focus on in 2022 for SEO is the prediction of search intent. A search engine should identify the exact reason behind a query regardless of what the user types in the search bar. By optimizing your web pages for different search intents with different keywords, you can rank your pages higher in different SERPs. Moreover, it will increase the chances of having your content appear in snippets. An update to the MUM (Multitask Unified Model) does exactly that.
While keywords are still the foundation for any search engine optimization strategy, the natural language analysis developed by Google now includes numerous different words and phrases. With this new Natural Language Processing model, videos, images and text in 75 different languages can be analyzed and understood in their context.
Aside from images, video content is also an important multimedia element that can enhance the quality of a page, as confirmed by their addition in the featured snippets of SERPs. Videos allow users to spend more time on a webpage as well as provide instant and easy-to-understand content, which catches their attention better.
Therefore, it is no wonder that Google is investing their time and resources for enhancing its (artificial intelligence) AI algorithm for maximizing video indexing. And, recently, the company has implemented two new ways to categorize and index videos in the SERP: Seek Markup and Clip Markup. At first, these two features were only available on YouTube, but they can now be applied to all video content by simply adding an HTML code that captures the key points within a video, thus providing a smarter way to view videos to the algorithm relevant information on the topics covered in these segments.