An effective link building strategy involves gathering references from other websites that link back to a webmaster’s own content. In order to rank well on Google, a site must have a solid profile of backlinks–links from other websites to its own content.
Links are proof that your website is relevant when more and more people link to it. Backlinks can be gained organically by publishing strong content, but you can also build them intentionally using strategies.
Effective Strategies for Link Building
The following 5 strategies are tried and tested, and have worked excellently for SEO analysists.
Organize and Present Industry Statistics
Building quality backlinks takes a lot of time, but if you take the time to curate relevant statistics in your field, it will pay off. Content creators typically push data-driven content and need data to back it up. If you can curate the stats on one page, it cuts down the amount of time they spend researching content. There is no need to own the data. You should always refer your secondary sources with a curated list of clear and to-the-point industry statistics. These posts work as resource pages for searchers as well as content creators.
Resource Page Link Building
Link building through resource pages is another effective method. To execute this strategy, you have to align your topics which need to get linked with target audiences. The aim of linkable audiences is to provide users with recommendation of academic (informative) resources. Examples of linkable audiences are job seekers, parents, teachers, people with disabilities, etc.
One can easily search for linkable audiences, which further match your site’s topics, with a quick Google search with this command: “TOPIC” “for” inurl:links.html. Using this command you can view topical resource pages targeted at a specific target audience. Following the creation of the resource page links, the next step is to create the content itself. If the content is a guide (in a long form) for its target audience, the information will be as useful as possible for the audience.
Local Linkbait Strategy
Having a local link building strategy is important for small businesses to rank for keywords that are specific to their city or location. SEO campaigns struggle to replicate local links because local links are easy to find but hard to copy.
Content pieces featuring non-competing brands in your area are one of the essential methods of building local links. Essentially, this is linkbait as you boost the exposure of local businesses, increasing their revenue. In return, you permit them to promote your content piece on their networks – thereby allowing you to gain more followers and visitors. As an example, if your website is a hotel in Dubai, you should consider using the top local cafes in a content lists (e.g., “Best Dubai Cafes”).
It is a good idea to consult with local businesses you plan to feature before publishing the article. The first step is to reach out and ask them if they would like to be a part of your content. Usually, they will agree to be a part of your campaign, since it benefits their branding.
Reclamation of Link
Recovering links is a process of getting backlinks from sites that mention your brand, product, or content, but do not link back to it. It can be a very powerful link building strategy for any brand, especially enterprise sites. You contact them and request credit for their mentions and links. When you gain more popularity with your website, more publishers and bloggers will mention you in their articles, and this word-of-mouth type of advertising increases in your behalf, big number of people will tell others about your product. But, you have to wait for several months because it is a long and organic process in SEO.
To get started, use good SEO tools from a reputed SEO provider, all the professional SEO companies assist you with the feature of email alerts, whenever there is a new mention related to your brand. One can easily set alerts for any desired keywords. But, it is important to ensure that your keyword is relevant to your content and brand, otherwise you will need to filter out mentions of your site. Write email to publishers and ask for links. As they are already familiar with your website, a subtle message in an email pitch will work well.
Image Library Linkbait
Image libraries are another kind of linkbait. These are collections of pictures that are not easily obtainable from top stock photo sites on the web. Content publishers have a high demand of non-stock image libraries, because they want to make their blog posts stand out by incorporating images which they not used till now.
Make an image library on your blog if you have taken photos recently or if your business team has taken many pictures recently. Publishing houses in your industry are the only ones who will benefit from this offer, because it will help them to create visually appealing content pieces that their audience are yet to see.
