An effective marketer thinks beyond your website to increase organic search traffic for your brand. The importance of off-page SEO is vital for increasing brand exposure, building trust, and increasing brand awareness.
The off-page SEO reveals to search engines what other people are saying about you. If your website has a lot of links pointing to it, search engines assume its content is good and valuable to users. In the same way, things that happen outside of your website are taken into account by search engines like Google and Bing when determining your reputation and authority. Therefore, off-page SEO is more than simply optimizing your website. It affects your SERP ranking.
How does off-page SEO work?
An off-page SEO strategy includes all strategies and activities that take place outside of your website. It is often thought of as just link-building, but off-page SEO goes far beyond that. This SEO strategy includes tactics like content marketing, social media engagement, listings in directories and more. These make a positive impact on your website’s ranking without requiring any changes.
In addition to driving traffic back to your site, off-page SEO shows the search engines that you are a trusted website. Link building helps your website gain authority in the domain. Additionally, it is an important off-page SEO tactic that can affect Google’s algorithm when it comes to ranking your page. Additionally, with link building, you can increase organic search traffic for your brand by implementing a variety of other off-page strategies, including: PR, Social Media, Content Marketing, Branding, Local SEO, Forums, Influencer Marketing, Guest Posting, Reviews, Podcasts, etc.
What are the benefits of off-page SEO?
A number of factors are taken into consideration by Google before ranking a given website/page and one of those factors is off-page. It is difficult to rank only through content; this is where your off-page optimization and link building are essential. Backlinks tell Google what other websites are thinking about your site, so it is crucial to have backlinks from quality, relevant websites.
In order to achieve off-page SEO, you must build links from multiple sources.This includes the following types of links:
Do-follow links pass the link juice from the linking page or link to the linked page as if it were its own. As an example, if a famous fashion magazine adds an article to their website and provides a do-follow link to a business, let us say Y, it shows that X is giving Y some of their value. Through this value, Y can improve its PageRank and rank on SERPs. The preferred way to use Do-follow links is to use relevant keywords as anchor texts.
Google counts the amount of do-follow links you receive and the number of different domains from which you get them. More do-follow links from multiple, relevant domains means more value is being passed.
A Do-follow links look like this:
<a href=”https://www.infidigit.com”>INFIDIGIT Consultants</a>
No-Follow links are not followed by the Google bots or spiders. There is no link juice or value passing to the page to which that is linked. Due to no link juice being passed, No-follow links will not influence rankings. No-follow links were created to combat spam issues
A No-follow link looks like this:
<a href=”https://www.infidigit.com” rel=”nofollow”>INFIDIGIT Consultants</a>
In addition to off-page SEO, there are many other tactics and techniques you should be using. In this way, you can achieve off-page SEO success and help build your brand through content marketing.
In other words, brands would face difficulty ranking for competitive search terms without off-page SEO.
While performing off-page SEO, consider the following factors
A domain authority metric or score was developed by Moz to provide an overview of how well a site is performing. Taking domain authority into account is crucial when performing off-page activities. The domain authority of a website is a measure of its quality. If a do-follow backlink is created between a website with a high DA and a website with a low DA, this helps the lower DA website rank higher and have a higher page rank.
The importance of links from higher DA sites cannot be overemphasized. However, it should be relevant to the site you want to link to if you are trying to get links from it. For instance, If you have a website that is all about car dealerships and you receive a link from a fashion brand, it wouldn’t make sense, and excessive irrelevant backlinks could trigger an algorithm penalty.
If you do off-page activities like forum posting and blogger outreach, it is important to understand how much traffic you can expect from these sites/people. For example, you can check a site’s traffic using the SEO Meta in Click Chrome extension before you do a blogger outreach activity or forum submission. When the site receives a substantial amount of traffic, you can proceed with the activity.
Building links or participating in off-page activities can result in two types of links. Do-follow links and no-follow links as described above.
As a whole, off-page SEO aids users in increasing brand awareness, trust, and exposure. By regulating it properly in business, its users can gain many different benefits from it.